Digital Media Training

While managing digital and traditional marketing service consultants, I focused my sales training on three key areas: product knowledge, prospecting and account service.  Inevitably, product knowledge fuels confidence and allows for proper prospecting conversations to fill the sales funnel. Most importantly, the focus on account services paid the most dividends by teaching sellers to be great story tellers.  A great story has set-up, action and a great ending.  That means a seller completes a thorough needs analysis, plans & execute against objectives/goals and follows up with a data driven campaign readout.

The Results

• Sales churn reduction by 30%
• 55% digital sales growth
• Increased digital sales participation
• Market share increase